Who we are
This website is operated byย The Paddlesport Shop, trading at Black Mountain Adventure, Aberllynfi, Brecon, Powys, LD3 0SD.
Our website address is:
https://www.suppaddlesportshop.co.uk
We are the data controller for the purposes of UK data protection law.
If you have any questions about this policy or how we use your data, please contact us at:
Email: info@suppaddlesportshop.co.uk
What Personal Data We Collect and Why
Comments
When visitors leave comments on the site, we collect the data shown in the comments form, along with the visitorโs IP address and browser user agent string. This is done to help with spam detection and website security.
An anonymised string (hash) created from your email address may be provided to the Gravatar service to check whether you use it. The Gravatar privacy policy is available at:
https://automattic.com/privacy/
Once approved, your profile picture may be visible publicly alongside your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS). Visitors can download and extract location data from images displayed on the website.
Cookies
We use cookies to improve your experience on our website.
- If you leave a comment, you may opt in to saving your name, email address and website in cookies. These cookies last forย one year.
- A temporary cookie may be set when you visit our login page to check whether your browser accepts cookies. This cookie contains no personal data and is deleted when you close your browser.
- Login cookies lastย two days; screen preference cookies lastย one year.
- Selecting โRemember Meโ keeps you logged in forย two weeks.
- Editing or publishing an article may save a cookie containing the post ID. This expires afterย one day.
For more information, please see our Cookie Policy (if applicable).
Embedded Content from Other Websites
Articles on this site may include embedded content (e.g. videos, images, articles). Embedded content behaves in the same way as if you had visited the other website.
These third-party websites may collect data about you, use cookies, embed tracking, and monitor your interaction with that content.
Orders and Customer Accounts
When you place an order or contact us, we collect personal data such as your name, address, email address, telephone number, and payment details. This information is used to:
- process and fulfil your order;
- communicate with you about your purchase;
- comply with legal and accounting obligations.
Payment details are processed securely by third-party payment providers and are not stored by us.
Who We Share Your Data With
We may share your data with trusted third parties where necessary, including:
- website hosting providers;
- payment processors;
- delivery and courier services;
- spam detection and security services.
If you request a password reset, your IP address will be included in the reset email.
How Long We Retain Your Data
User account data is retained until the account is deleted.We do not sell your personal data.
Comments and related metadata are retained indefinitely to help recognise and approve follow-up comments.
Customer order data is retained for as long as required for legal, accounting and tax purposes.
Your Data Protection Rights
Under UK GDPR, you have the right to:
- access the personal data we hold about you;
- request correction of inaccurate data;
- request erasure of your data (where applicable);
- object to or restrict processing;
- request data portability.
To exercise any of these rights, please contact us atย info@suppaddlesportshop.co.uk
Where Your Data Is Sent
Visitor comments may be checked through an automated spam detection service. Some third-party services may process data outside the UK, but appropriate safeguards are used where required.
Complaints
If you are unhappy with how we handle your personal data, you have the right to complain to the Information Commissionerโs Office (ICO):

